The value proposition provides a key resource describing, market needs, robust evidence reviews, stakeholder research, insight and strategy. It supports innovators to translate their innovation into a clear value-based solution to meet an unmet need.
Many innovators struggle to make expected progress and some fail because:
• The technology does not match a problem
• The technology is not affordable
• The technology does not have the desired impact
• NHS staff fail to understand the proposed solution and do not ‘buy into’ the idea.
Access our toolkit to learn how to build your value proposition.
Access the toolkit here.
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