Value proposition toolkit

Learn how to build your value proposition and translate an innovation into a clear value-based solution to meet an unmet need.

The value proposition provides a key resource describing, market needs, robust evidence reviews, stakeholder research, insight and strategy.  It supports innovators to translate their innovation into a clear value-based solution to meet an unmet need.

Many innovators struggle to make expected progress and some fail because:
• The technology does not match a problem
• The technology is not affordable
• The technology does not have the desired impact
• NHS staff fail to understand the proposed solution and do not ‘buy into’ the idea.

Access our toolkit to learn how to build your value proposition.

Download the toolkit now

Access the toolkit here.

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